Why is it important to monitor ad campaign performance?

More Questions from Google Certification

• What is one benefit of not using a predetermined budget for AdWords advertising, compared to radio, print, and TV advertising?
• If you have a keyword with a low CTR, what can you expect?
• What is one way you can increase CTRs?
• What can you expect if you raise your bids?
• Why does a lower Cost Per Acquisition (CPA) not indicate a higher profit?
• What is the effect of including both keywords and placements in an Ad Group on the Display Network?
• Should you use plurals, misspellings, and other variants of words in Ad Groups in the Display Network?
• What is keyword contextual targeting?
• Why is it a bad idea to duplicate keywords in multiple Ad Groups?
• If someone in Russia sets their language preference to English, will they see ads targeted to people in Russia? Will their ads be in Russian or in English?

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