Which of the following statements about market segmentation is true?

• It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
• It is a process of creating an image or identity of the product in the minds of the target market.
• It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
• It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.