Correct Answer: Today, internet plays a pivotal role in both B2B and B2C space Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable It’s highly effective in creating and increasing brand awareness on a whole for any product/service The following are the various ways to measure the effectiveness of online advertising: Downloading of brochures/contact forms Completing a transaction on Shopping cart section of the website Subscription to newsletter/webinars Online enquiry about the product/service through company’s email address Google analytics Web analytics
