Correct Answer: Inbound Marketing : Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention 1 Communication is interactive and two-way 2 Customers come to you via search engines, refferals and social media 3 Marketers provide value 4 Marketers seek to entertain and/or educate 5 It is a cheaper way of marketing 6 It is the new trend in marketing 7 People are more in control of what information they receive and how Outbound Marketing In Outbound marketing the company contacts the customer through a message It uses offline methods such as trade shows, mails to customers and calling customers 1 Communication is one-way 2 Customers are sought out via print, TV, radio, banner advertising and cold calls 3 Marketers Provide little to no added value 4 Marketers rarely seek to entertain or educate 5 It is expensive compared to inbound marketing 6 It is one of the traditional methods of marketing 7 In outbound marketing company is in control
