Correct Answer: - The traffic can be measured using the size of the files that are transferred from one place to another (server-client) - It can also be measured by the size of the file that is being requested by the client from the server - The number of visitors arriving on the website also involve in the measurement of the traffic using the web hosting platform - The advertisements of the sites take more bandwidth to allow more number of users to be on the website - More number of users provides higher traffic on the website thus it requires more bandwidth on the web hosting sites