Fill in the blank with the best business verb (market share target) “Colgate has also set an ambitious aim of ______ an 8% value share of the toothpaste market by the end of the first year.” Choose the verb that completes the goal statement correctly and idiomatically.

Difficulty: Easy

capturing
printing
producing
extracting

Correct Answer: capturing

Explanation:

Given data

Company aim: reach an 8% value share in a market within a time frame.

Concept/Approach
In marketing, the standard collocation is “capture market share.” Hence, “capturing an 8% value share.”

Option analysis
capturing — correct collocation with “market share.”printing/producing/extracting — do not collocate with “market share.”

Final Answer
capturing

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